Lavish Liquid | The Obscure Flavored H2O Trend

Happy Monday, lovelies!

So, today’s topic may be a bit random to discuss, but it’s one that has left me scratching my head. Over the last few years, we’ve seen tremendous popularity in flavored water. According to the International Bottled Water Association, flavored bottled water sales in the U.S. accounted for over $200 million in 2011. Although some of the larger beverage conglomerates such as Coca-Cola and PepsiCo have dominated the market (Coca-Cola owns Vitaminwater, Dasani and Glacieau Smart Water, while PepsiCo owns Aquafina), there are several smaller companies out there that provide some truly obscure but fascinating H2O options! So you may ask, why not just drink regular water? Believe me, I have no problem with the taste of “old faithful”,  but I’m an adventurous kind of girl and when it comes to my palate, I want to try new things and pick up different flavor profiles. Below are some interesting flavored water options (starting with the one that everyone already knows about). Enjoy!

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coconut water { the good, the bad and the ugly }

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If you’ve been to any grocery or convenience store, you’ve probably noticed the abundance of coconut water on the shelves. However, just recently one of the largest coconut water distributors, iTi Tropical, claims that approximately 15% of the coconut water sold in the United States is not properly labeled and actually has added sugar. In other words, many consumers think they are drinking something nutritious when in fact, they are not. Now, I am one who really dislikes being duped or mislead. Being in marketing, I can understand the various tactics some of these companies use, but I just cannot stand for dishonesty. Although iTi Tropical would not disclose the names of these businesses that are deceiving consumers, I think it’s safe to say that one must be cautious if they are trying to stay away from any artificial sweeteners or preservatives. Note: this is not speaking negatively about coconut water, I’m just trying to shed light on some factual information and warn those of you who are looking for a natural flavored water option to be particularly cautious when it comes to the coconut water craze.

 

wtrmln water { the new coconut water }

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It’s safe to say that coconut water has lost some momentum but there’s a new water in town that is gaining a great deal of attention and is being called “the new coconut water”. Two words: WATERMELON WATER. Particularly the brand, wtrmln watr. Here’s the run down: it’s extremely hydrating as it’s a fresh, cold-pressed juice and consists of 91% water while being vegan, gluten-free and loaded with tons of antioxidants and vitamins (not to mention it has double the potassium of a single banana). The company just opened a retail store in NYC but for those of you who do not reside there, you can order wtrmln watr online (check out Amazon). This is one bev I am just dying to try!

 

artichoke water { say whaaa!? }

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I know…it sounds crazy, right? I was a little stumped when I saw it too. I mean, how good can artichoke water be? But then I thought: I love water and I love artichokes. So what is really so wrong with combining the two? This is one I actually think that I am going to order soon so I should be able to provide a follow-up review to this blog post in the next month or so. The drink is described as unusual, sweet and savory. It turns out, the two co-owners had experience drinking artichoke infused water and tea in their past. One of the co-owners was provided with superior hydration from artichoke infused water during his triathlon training while the other would drink artichoke infused tea that has grandmother prepared on special occasions. After a couple of years of research and development, the two finally cultivated Arty Artichoke Water. Now, let’s get to the good stuff: what are the benefits? It’s cholesterol-free, vegan, full of vitamins and antioxidants and is a natural dietary fiber.

 

almond water { not just for milk anymore }

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We’re all aware of what almond milk is (the dairy-free milk option available to those who are trying to cut it out of their diet or are perhaps lactose intolerant). But have you heard of almond water yet? Victoria’s Kitchen (named after the founder’s grandmother), stays true to his roots as the almond water recipe originated from his grandmother, who grew up in the South of France. The company markets the beverage as a healthy alternative to lemonade or sweet tea as it provides a refreshing and slightly sweet taste while making your taste buds dance! The water is made with all natural ingredients (purified water, cane sugar, natural flavors and natural extracts) and is dairy-free, GMO-free, vegan and gluten-free.

 

maple water { when you think you’ve heard it all }

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Some of you may find this odd (like the other varieties, weren’t?), but for those of you who are feeling adventurous should definitely put this one on your list of flavored waters to try! The company, that provides Pure Maple Water literally just takes maple from trees and bottles it as is…that’s it. Nothing added. Crazy, right? It’s an incredibly hydrating and refreshing water with a subtle hint of maple flavor. What are some of the health benefits? It gives you energy, has 20 calories per serving, is considered an anti-inflammatory, has no added sugar or preservatives and is gluten-free, dairy-free and GMO-free.

 

blossom water { may your beverage be as beautiful as your garden }

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Two ladies from New England cultivated this idea and it’s really captivated an audience already. With four flavors so far (the company was only born in May 2013), each beverage is sweetened with agave nectar (a plant derivative), which is one and a half times sweeter than sugar and much lower on the Glycemic Index (GI). The colors of the water are not artificial dyes, rather, extracted from fruits and vegetables. The flavors are made with fruit and flower essences which is much different from regular “natural flavoring” as it is done using a steam distillation process (to learn more, click here). This water is also gluten-free, dairy-free, GMO-free and does not contain any preservatives.

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