Club W | The Stitch Fix of Wine

Hello lovelies!

I cannot believe how the year is flying by! Adjusting to a new job and getting settled in our new home has been a whirlwind, but 2015 has been shaping up to be a good one. I typically like to write my blog posts around items I’m swooning over and products and services I am infatuated with. Well – this one is no different.

As we’ve seen, monthly subscription boxes have taken the world by storm. From treats for your dogs (BarkBox) to makeup (Birchbox & Ipsy), to clothing (Stitch Fix) to fashion jewelry (Rocksbox) to children’s clothing (Citrus Lane) to even having recipes and fresh ingredients delivered right to your doorstep (i.e. Blue Apron – although there are a plethora of others), the consumer shopping experience is changing dramatically. It not only offers convenience, but also a unique, personalized experience that you do not receive in a normal retail environment.

Being the marketing junkie that I am, this is all truly a dream. Why? Because it’s the perfect example of why Big Data is changing the experience of the customer. Most of these sites have you take a survey to determine your taste, likes and dislikes and based on your feedback, a carefully cultivated subscription box of hand selected items is delivered right to your door. Not only does this offer a customer the option of providing continual feedback on what they received so the company can continue improving the user experience, but also allows the consumer to try products they may not have been exposed to before. Not to mention, the packaging and marketing collateral in these boxes are usually swoon worthy.

So enough of my marketing soapbox…here is what I have to share. To all my wine lovers out there – let’s talk about Club W. Today, my boss received a beautiful box today that immediately grabbed my attention. Of course, I had to ask what was in the box which is when she proceeded to tell me that she signed up for something called Club W – a subscription box of wine.

Now if you know me, I had to do it. Why? A. I’m a sucker for this stuff and B. come on, it’s wine. So why is this subscription box so cool? You sign up, take a survey regarding your taste and palate and then Club W selects different wines that you might like based on the answers you provided. See below for my personal user experience – it was exceptional.

Step 1: Take the questionnaire to determine what your “Palate Profile” is.

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Step 2: Club W hand selects wine based on your taste and provides their recommendations (you can also change the settings to display up to 12 different red wines and 6 different white wines).

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Step 3: Learn about the wine: you can hover over each bottle for a description or you can watch a video showcasing their wine experts diving deep into the flavors of each bottle.

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Step 4: Add your bottles to your cart and check out! FYI – They are running a killer promotion right now and most of their bottles of wine only run around $13/each.

Step 5: After you receive your order and try out the wine, Club W invites you to review the different bottles you received.

Y’all – I’m simply bursting with excitement over this! I should receive my Club W box soon (expect a follow-up post on it). But in the meantime, check out the wines below that were recommended for me! Stay tuned – I’ll keep you posted on how it turns out! Interested in trying it out too? Get a discount using my promo code link: https://www.clubw.com/jarminoei

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